Social Media Plays a Part In FedEx PR Nightmare

Sites like Reddit, Digg, Facebook and Twitter quickly spread this FedEx video. In a matter of hours the video received hundred and thousands of views on youtube. FedEx has to be quick to respond to the matter and they did it through social media. FedEx issued a formal apology through youtube and their blog. How do you think FedEx did? Their stock price didn't seem to be affected much. Just another reason why you need to make sure to pay extra attention to your business's social media.