We will set up a Pinterest account for you, teach you how to "Pin" & put up Pins for you for $100!
Follow me on Pinterest
Follow me on Pinterest
Join the newest social media pheonmoeon, share images from your life and those that support your business/organization.
Pinterest, a site that allows users to share images and webpages by “pinning” them to their pinboards, has taken the online world by storm. After its beta launch in March of 2010, Pinterest continues to attract millions of unique visitors to the site every month, and even posted nearly 12 million unique visitors in January alone.
So what does all of this user interest mean to ecommerce stores? It means that Pinterest is providing sites with a new way to interact with consumers and create buzz for their brands.
Why should I be Pinterested?
Pinterest is one of the few social media outlets that make it very easy for retailers to connect with consumers. By establishing your brand on Pinterest fans are able to easily follow you and comment on the images that you’ve pinned. In addition, Pinterest allows you to follow fans of your brand was well as other trendsetters that are in your target audience. By viewing pinboards of the people who are following a brand, retailers can easily see what their audience is interested in, and what issues they care about.
Marketing on Pinterest
Because Pinterest offers retailers the ability to instantly attract consumers within their niche market, it has proven to be an effective marketing outlet for some retailers. Some examples of retailers and brands who have taken advantage of this new social media space are Gap, Land’s End, HGTV, GE, and Martha Stewart just to name a few. Land’s End in particular went above and beyond just pinning images to their board by creating a promotional campaign that allowed fans and followers to win products by pinning Land’s End products on the company’s board.
Despite the ease of attracting customers to your brand by adding promotions through Pinterest, retailers have found that the best way to attract customers and keep them interested is to make your brand seem more like an average user. Lauren Indvik points outthat Whole Foods is a great example of this concept.
“The pins tend to relate to Whole Foods’ core values — natural, sustainable, organic, etc. — but the content isn’t promotional, and it doesn’t necessarily point back to the grocer’s site. Much of its content is culled from interesting blogs and other third-party resources, making Whole Foods a resource for upcycling advice, DIY projects, recipes and more. People need no other incentive to follow the brand.”
Artemis Berry of Shop.org wrote, “Think of complimentary products or design inspiration, repinning from other pinboards and brand followers, and create multiple pinboards to cover different topics, interests, products, and inspirations.” By posting content that embodies your brand and your audience’s culture, your brand becomes more transparent, and customers with similar interests will naturally gravitate towards your products.
Whole Foods' Pinterest home page
Overall, Pinterest is a great way to communicate with current customers as well as introduce new customers to your products and your brand
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