Miami Social Media Speaker: Jeff Zelaya

Social Media Speaker Reel Example from Jeff Zelaya on Vimeo.

Social Media Speaker, Jeff Zelaya is the Keynote Speaker at the Mid-Atlantic Club Management Association (MACMA) annual conference. MACMA held this special social media marketing workshop and networking event on May 1, 2014 in Cherry Hill, New Jersey. The event featured top social media experts such as Josh Gerber, Marketing Manager at Brick Bodies, Dawn Taylor, Account Executive at Members First and Social Selling expert and marketing consultant Jeff Zelaya.

Go Beyond Counting Likes To Maximize Your Social Media Efforts!

Realize Social Media Isn't About "the Clicks"

Clicks to purchase, clicks to sign up, clicks to email, clicks to just about anything from the customer's end rarely happen on the first exposure with any customer in social media. Social media isn't about getting customers to immediately click over to your own site; email and search marketing (both paid and organic) should be filling that need in your marketing plan.

Social media marketing takes time to develop the successful results you aim for to improve your bottom line. It takes time to develop trust, it takes time to develop relationships, it takes time for customers to really like you as a company. Sure, they may retweet one of your media pieces or pin one of your photos, but what happens to the relationship after that?

Avinash  Kaushik says this about companies who count likes and measure that as success:
"What can you measure to show value: Do. Not. Measure. Likes.

Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. SO WHAT - Because once I press Like I might never come back, never read anything you write, never ever engage with you, not even remember you exist."

The problem with counting likes is that counting that "click" doesn't get you anywhere. The person clicking the like might do it once to see what content you have that you're hiding from them, or they might click it once to get a coupon, watch a video, or see a photo.
After that what happens? What action have they done beyond clicking that little like button?

If you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. If you aren't cultivating your avid fans into true ambassadors for your brand that action of clicking the like button (or "follow," "friend," etc.) doesn't mean a heck of a lot…to your bottom line.

Likely not, unless you've already realized that more important measures are things like "how many are talking about this" or "reach" in Facebook Insights.

Take those measurements a step further and look and see what people from social media sites are doing when you lead them over to your own site. How valuable are they to you? When you segment out your visitors coming from social media sites and their actions, you can create a much better picture of success (or failure) with what you're implementing in social media.

Check your Google Analytics to see how the visits from Social Media sites are engaging your web site.
Looking at things like time on site, number of pages visited, visitor loyalty, and even navigational paths can give you a much more rounded picture of success in any social media channel; much better than counting likes. When you combine factors of how many new followers you gained during a certain time frame and look at what's happening on your own site, that's when you can begin to draw conclusions about what you're implementing and how it affects your bottom line when it comes to "counting those likes."

When you dig deeper into understanding the data behind what you're doing you not only can figure out what is currently working, but it can also help you map a path for future success.

Go beyond counting the likes!

The Latest Word On Pay Per Click Ads

You Are Your Web Site

Do you have a strategy for your home page, that you want visitors to engage? It is very important visitors establish a relationship with your company via your web site.
Hopefully they purchase/make a donation, sign up for your email, make a phone call,
and/or follow you on your social media pages.















Make sure your web site puts your best foot forward. 
Consider fine tuning your web site with these steps:

• Add  new content
• Add new pictures
• Add video

​Does your web site have:

• You phone number at the top of the home page above the navigation bar? 
• An email capture box
• Social Media icons

Miami Social Media Speaker Video

Check out this Promotional Video for Miami's Leading Social Media Speaker For more information visit: Social Media Speaker Website

Turbo Charge Your Facebook Results

For most business owners, their biggest Facebook challenge is keeping fans consistently engaged. Whether you have 135 or 13,500 likes, the only way to really profit from a business page is to motivate fans to click, share and, eventually, act by buying a product or signing up for an event. Here are three strategies that can turn the tide and increase fans' interaction with your Facebook page:


  1. Market content with images. The rise of the social networking site Pinterest underscores how much people love images and, more importantly, love sharing them. Visual marketing is about creating what I call relevant viral content -- content your core audience can't resist sharing. They're the people who are most likely to buy from you, so focus on catering to their interests with relevant and appealing images and strong calls to action.

  Here are a few techniques to try: Showcase key industry influencers. There's something irresistible about quotes. I recently saw a post by Amy Porterfield, a bright yellow image of Seth Godin with a quote that got more than 100 shares the first day. This isn't about selling. It's about crafting a message fans care about. As a bonus, it can show the big players in your field that you're listening. Highlight your expertise. After a live chat on her Facebook Page, international speaker Carren Smith posted an image containing one of her inspirational quotes and this call to action: "Please share this message with someone who needs to hear it." Tell a story or share news. Every time you decide to post something -- a brand update, an upcoming event, etc. -- ask yourself, "Can I tell this story in a picture?"

For example, show a happy user explaining how your product led to a success or memorable moment, instead of another routine product shot. Ramp up lead generation. Create a series of visual images relating to a new marketing campaign or product launch. Just remember to include the destination link to drive traffic to your campaign. Have fun. Most people aren't on Facebook for business. They just want to have fun. So, be playful, post pictures that will make people smile and stop and take notice!

  2. Ask better questions. If you pose questions and get only silence, you might be asking the wrong ones. Before posting a question, put yourself in your fans' shoes: "Would I really take the time to answer this?" Here are a few effective question types with some real examples: Yes/no: These questions often get the most responses because they take just seconds to answer. Feedback: "I need a cover designed for my next book. Think I should run a design contest on Facebook? If I get 25 YES responses, I'll announce details next week." Bonus: Your audience is involved in the outcome, which means they'll care more about the product. Emotional/provocative: "Who here feels like they're fulfilling their LIFE's PURPOSE right now, and how do you know?" Provocative questions work best when you know the topics and themes most likely to ignite a reaction from your audience. Value add: "I just finished my new e-book and I'll release it next week. Who wants a free copy of chapter 1? Say YES and hit 'like'!" Bonus: This is a great way to get momentum before a product launch. Fun and fast: "Quick: 'Hunger Games' or 'Avengers'?" It's nice to mix in entertaining questions, especially if you can later use the answers as new content.

  3. Use video teasers. Video can quickly establish rapport and, on Facebook, that goes a long way. Just remember to keep the videos short -- one to three minutes at most. Here are a few approaches to consider: Ask a question. Use the tips above to create a short video instead of a status update, and solicit responses in the comments. Offer a quick tip. Outline one tip you've covered in a blog post and ask users to go to a custom URL (within a Facebook app such as Lujure) for the full post. Make a short video about an upcoming event. It could be a webinar, book launch or other live event. Drive viewers to a sign-up link within Facebook. Share a funny story. If you're a great storyteller, show it. If engagement is your goal, always ask yourself, "What's in it for my fans?" If you can provide value week after week, your fans will be more likely go the distance -- and the results will speak for themselves.

 Source: Scott Shabot, Owner of SAS Digital 

The New Social Media Craze - Pinterest

We will set up a Pinterest account for you, teach you how to "Pin" & put up Pins for you for $100!

Follow me on Pinterest  

Join the newest social media pheonmoeon, share images from your life and those that support your business/organization. 

Pinterest, a site that allows users to share images and webpages by “pinning” them to their pinboards, has taken the online world by storm. After its beta launch in March of 2010, Pinterest continues to attract millions of unique visitors to the site every month, and even posted nearly 12 million unique visitors in January alone.

So what does all of this user interest mean to ecommerce stores? It means that Pinterest is providing sites with a new way to interact with consumers and create buzz for their brands.

Why should I be Pinterested?

Pinterest is one of the few social media outlets that make it very easy for retailers to connect with consumers. By establishing your brand on Pinterest fans are able to easily follow you and comment on the images that you’ve pinned. In addition, Pinterest allows you to follow fans of your brand was well as other trendsetters that are in your target audience. By viewing pinboards of the people who are following a brand, retailers can easily see what their audience is interested in, and what issues they care about. 

Marketing on Pinterest

Because Pinterest offers retailers the ability to instantly attract consumers within their niche market, it has proven to be an effective marketing outlet for some retailers. Some examples of retailers and brands who have taken advantage of this new social media space are Gap, Land’s End, HGTV, GE, and Martha Stewart just to name a few. Land’s End in particular went above and beyond just pinning images to their board by creating a promotional campaign that allowed fans and followers to win products by pinning Land’s End products on the company’s board.

Despite the ease of attracting customers to your brand by adding promotions through Pinterest, retailers have found that the best way to attract customers and keep them interested is to make your brand seem more like an average user. Lauren Indvik points outthat Whole Foods is a great example of this concept.

“The pins tend to relate to Whole Foods’ core values — natural, sustainable, organic, etc. — but the content isn’t promotional, and it doesn’t necessarily point back to the grocer’s site. Much of its content is culled from interesting blogs and other third-party resources, making Whole Foods a resource for upcycling advice, DIY projects, recipes and more. People need no other incentive to follow the brand.”

Artemis Berry of Shop.org wrote, “Think of complimentary products or design inspiration, repinning from other pinboards and brand followers, and create multiple pinboards to cover different topics, interests, products, and inspirations.” By posting content that embodies your brand and your audience’s culture, your brand becomes more transparent, and customers with similar interests will naturally gravitate towards your products.

Whole Foods' Pinterest home page

Overall, Pinterest is a great way to communicate with current customers as well as introduce new customers to your products and your brand

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Mobile Websites and Searches

Every day, more & more smartphone users search the Internet. The number of searches conducted via mobile phones is rising steadily. Interestingly mobile phones have not replaced desktop PCs, but complement them.
 

Mobile searches have grown by 400% since 2010 according to Google.

61% of smartphone users call a business after searching & 59% visit the location per a 2011 Google report.

70% of mobile users have compared product prices on their phones.The cost for sending up to 2,000 emails as often as you like is $28 per month.

Studies show that if you don't have a mobile site mobile users will not conduct business on your site.

Get ahead of the competiton by building a mobile site.

Check your Google Analytics and you will see that approximately 15 -25 percent of the current visitors to your site are from mobile phones.

The best way to use a QR Code is with a mobile page.

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