Miami Social Media Speaker: Jeff Zelaya

Social Media Speaker Reel Example from Jeff Zelaya on Vimeo.

Social Media Speaker, Jeff Zelaya is the Keynote Speaker at the Mid-Atlantic Club Management Association (MACMA) annual conference. MACMA held this special social media marketing workshop and networking event on May 1, 2014 in Cherry Hill, New Jersey. The event featured top social media experts such as Josh Gerber, Marketing Manager at Brick Bodies, Dawn Taylor, Account Executive at Members First and Social Selling expert and marketing consultant Jeff Zelaya.

The New Social Media Craze - Pinterest

We will set up a Pinterest account for you, teach you how to "Pin" & put up Pins for you for $100!

Follow me on Pinterest  

Join the newest social media pheonmoeon, share images from your life and those that support your business/organization. 

Pinterest, a site that allows users to share images and webpages by “pinning” them to their pinboards, has taken the online world by storm. After its beta launch in March of 2010, Pinterest continues to attract millions of unique visitors to the site every month, and even posted nearly 12 million unique visitors in January alone.

So what does all of this user interest mean to ecommerce stores? It means that Pinterest is providing sites with a new way to interact with consumers and create buzz for their brands.

Why should I be Pinterested?

Pinterest is one of the few social media outlets that make it very easy for retailers to connect with consumers. By establishing your brand on Pinterest fans are able to easily follow you and comment on the images that you’ve pinned. In addition, Pinterest allows you to follow fans of your brand was well as other trendsetters that are in your target audience. By viewing pinboards of the people who are following a brand, retailers can easily see what their audience is interested in, and what issues they care about. 

Marketing on Pinterest

Because Pinterest offers retailers the ability to instantly attract consumers within their niche market, it has proven to be an effective marketing outlet for some retailers. Some examples of retailers and brands who have taken advantage of this new social media space are Gap, Land’s End, HGTV, GE, and Martha Stewart just to name a few. Land’s End in particular went above and beyond just pinning images to their board by creating a promotional campaign that allowed fans and followers to win products by pinning Land’s End products on the company’s board.

Despite the ease of attracting customers to your brand by adding promotions through Pinterest, retailers have found that the best way to attract customers and keep them interested is to make your brand seem more like an average user. Lauren Indvik points outthat Whole Foods is a great example of this concept.

“The pins tend to relate to Whole Foods’ core values — natural, sustainable, organic, etc. — but the content isn’t promotional, and it doesn’t necessarily point back to the grocer’s site. Much of its content is culled from interesting blogs and other third-party resources, making Whole Foods a resource for upcycling advice, DIY projects, recipes and more. People need no other incentive to follow the brand.”

Artemis Berry of Shop.org wrote, “Think of complimentary products or design inspiration, repinning from other pinboards and brand followers, and create multiple pinboards to cover different topics, interests, products, and inspirations.” By posting content that embodies your brand and your audience’s culture, your brand becomes more transparent, and customers with similar interests will naturally gravitate towards your products.

Whole Foods' Pinterest home page

Overall, Pinterest is a great way to communicate with current customers as well as introduce new customers to your products and your brand

CONTACT US TODAY FOR SOCIAL MEDIA HELP

How To Develop A Great Web Site

Do:

Create clear & concise goals. And make sure they’re measurable. Here are some excellent ones: increase conversion rates, increase sales, generate more leads, reduce overhead, and improve brand awareness.
Place your phone number at the top in large numbers. 30% or more of web visits are for your phone number, make it easy to find.

Think about your mobile strategy simultaneously. Every day the percentage of your visitors that are likely to use mobile devices to access your site grows. Plan on building a separate mobile version of your site, or even an app.

Develop your content. Providing content, images, videos and product descriptions is a major hurdle in the Web development process. Gather as much of your content together before you start building your site—it will save you lots of time.

Write with key words in mind. Think about what words your potential customers/supporters will use to search for your products/services and include them on each page.

Provide key selling concepts. Clearly let your web site visitor know what action you want them to take. Keep it simple and don't ask for a lot of clicks to complete an action. Good calls to action allow visitors to quickly decide what they want to do next.

Always answer the question “why?”. If you want to generate conversions, such as liking your Facebook page, give a reason why they should take your desired action. Tell them why they should do it: “Follow us on Facebook to receive weekly specials.”

Add a blog. Google loves new and relevant content. A blog is a great way to add content.
Add Twitter and Facebook icons.

Install Google Analytics. Find out what is really happening on your site.
Always ask for an email to keep in touch.

Don’t:

Do it yourself. I know—I run a Web design firm, so of course I’m going to say this. But seriously, your website is often where your customers first experience your brand. Just as you dress for success, make sure your web site makes a great first impression. If it looks homemade or is poorly designed you will be fighting an uphill battle you cannot win.

Make people think. Keep it simple and easy to use. The less clicks you require the more results you will receive.

Expect visitors. Lose the “if you build it, they will come” mentality. Simply putting up your site will not result in any visitors.

Spend all your money. Don’t max out your entire budget on the website. You can always make improvements as your business grows. It’s far more important initially to have some money left over for a marketing budget so you can actually make a return on your investment.

Don't use Flash. Google can't read it and it appears blank on over a hundred million iPhones & iPads just in the US.

Expect a killer website overnight. Websites are dynamic and require continued attention. Review Google Analytics and look for ways to improve your site every day.

Author: Scott Shabot - SAS Digital